UNVEILING REAL-TIME BIDDING: AN ADVERTISER'S MANUAL

Real-time bidding (RTB)|auctioning) is a programmatic advertising technique that empowers advertisers to purchasing display ad placements. In this dynamic process, multiple advertisers concurrently place bids to acquire ad inventory as users browse websites or apps. The highest bidder secures the impression, ensuring that their campaign is displaye

Push notifications have emerged as a effective tool for driving user engagement in the digital landscape. By delivering timely and targeted messages directly to users' devices, apps can hold their attention and prompt desired actions. However, crafting effective push notifications requires a deft approach. Analyzing user behavior and preferences i